Google Analytics is no doubt a great tool to analyze website traffic and visitors. The depth and details with which Google Analytics provides information for each visit to the website is not present in any other software. It has a disadvantage too if you depend too much on it.
Archive for the ‘Website SEO’ Category
Search Engine Optimization - Analyze Bounce Rate
May 12, 2008
Have you been analyzing and checking bounce rate for your website? If not then you are making a big mistake by ignoring the bounced visitors from your website. If you don’t know what is a bounce rate then here it is defined. Bounce rate represents the count of visitors who visited only one page on your website and either closed the browser tab or switched to another website immediately within approximately 30 seconds.
In short it shows how many visitors are not interested in your website. If your website has 100 daily visitors and your bounce rate is 65% then it means you lose 65 visitors daily. The ideal bounce rate should be less than or equal to 35% according to my experience.
Search Engine Optimization - Fundamentals
April 13, 2008
Optimizing a website for search engine requires you to first understand the underlaying concepts about SEO that I call as Fundamentals. As you know that SEO is one of the things which can bring good amount of traffic to your website.
Please note that the explanation is purely based on my ongoing experience of optimization of my website. Please carefully read it and use it as a guide line.
First thing you should understand about SEO is that the techniques used in SEO works and revolves around the contents of a web site. Your efforts to increase page rank for your website should be centered around your website contents.
Optimization of website contents for search engines (SEO) is one of the key factors in the success of an online business. Getting web site higher ranked in search results has become a tough and time consuming job these days as thousands of people are creating their websites every day.
You can find many articles and posts on various websites explaining the Secrets, Tips and Tricks of search engine optimization. I am not going to repeat the things rather I am going to share my experience which I got over the period developing my own affiliate website.
Please read it carefully and consider it as a guideline before applying it to your website. I have grouped everything into following points.
